by Amanda Hayward | Aug 15, 2025 | Digital PR, Integrated Marketing, PR, PR Principles, PR vs. Journalism, Social Media Marketing, Startup News, Startup PR, Tech City News London, TechPR, Thought Leadership, Venture Capital
Sales and marketing teams have always had an infamous divide between them. They are notorious for a lack of communication and synchronisation that other areas of business seem to have naturally. But what if it didn’t have to be that way? What if there were something...
by Peter Mahoney | Apr 10, 2025 | Digital PR, Social Media Marketing, TechPR
Remember when we thought chatbots were revolutionary? That was child’s play compared to what’s happening now. We’ve entered the era of agentic AI – where artificial intelligence doesn’t just suggest or create, but actively decides and purchases...
by Tru Darwin | Mar 9, 2021 | PR Principles, Social Media Marketing
Best tech PR trends for 2021? Increased Measurement Of PR Efforts – we know that our PR efforts are getting results, but just how effective are they? Using real-time data, along with data derived insights, we can gain greater independence over our digital PR output....
by Tru Darwin | Dec 13, 2019 | MCommerce Strategy, Social Media Marketing, Startup News, Uncategorized
Is your tech company or startup struggling to break into a new market? Do you need a way to showcase your brand and create the initial growth needed to stake your claim in a market that is flooded with other, already established, tech firms? This is a very common...
by Tru Darwin | Apr 14, 2019 | Digital PR, PR Principles, Social Media Marketing, TechPR, Thought Leadership
According to ZDNet’s TOP 2019 Digital Transformation Trends, thought leadership strategies are driving industry innovation. In today’s digital age, a thought leader is person representing a brand who can showcase expert services, in turn, leading to validation when...
by Tru Darwin | Nov 20, 2018 | Social Media Marketing, TechPR, Thought Leadership
With the holidays approaching fast, it seems like a better time than ever while the turkey is still in the freezer to talk about trends to be paying attention to in 2019. Because let’s face it, with only a few weeks left until you are looking for New Years plans, you...
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