by Trudy Darwin | Sep 2, 2021 | Digital PR
Marketing is very important to any business and every marketing channel has its unique benefits that will help bring your business to the forefront of your target audience. From using social media platforms to connect to consumers, to implementing a bespoke SEO...
by Trudy Darwin | Aug 27, 2021 | Digital PR, Integrated Marketing
Today, businesses are embracing digital solutions and services much faster than anticipated, and much in part impacted by the pandemic. As a result, businesses across the world are having to try out catch-up and convert their operations simply to meet up with the...
by Amanda Hayward | Jan 6, 2020 | Digital PR, Integrated Marketing, Marketing Team, PR vs. Journalism, Sales Team, TechPR
As we launch into a new decade, tech companies are seeing that the old ways of promoting a business simply don’t work. To truly promote and grow a business in today’s competitive business world, companies have to adopt new forms of digital PR so they can increase...
by Trudy Darwin | Apr 14, 2019 | Digital PR, PR Principles, Social Media Marketing, TechPR, Thought Leadership
According to ZDNet’s TOP 2019 Digital Transformation Trends, thought leadership strategies are driving industry innovation. In today’s digital age, a thought leader is person representing a brand who can showcase expert services, in turn, leading to validation when...
by Trudy Darwin | Dec 17, 2018 | Digital PR, Marketing Team, PR, Sales Team
You have taken a few days off of work to be with family and friends, you have eaten turkey until your heart’s content and now it is back to work for a few more weeks before the holiday break. In a lot of offices this is the time of year that it slows down a bit,...
by Trudy Darwin | Dec 11, 2017 | Digital PR, MCommerce Strategy, Social Media Marketing, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for established companies and startups to quickly validate new technologies and innovation as part of “go-to-market” strategies. Business and technology press is a proven way to...
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