by Amanda Hayward | Jan 6, 2020 | Digital PR, Integrated Marketing, Marketing Team, PR vs. Journalism, Sales Team, TechPR
As we launch into a new decade, tech companies are seeing that the old ways of promoting a business simply don’t work. To truly promote and grow a business in today’s competitive business world, companies have to adopt new forms of digital PR so they can increase...
by Trudy Darwin | Apr 14, 2019 | Digital PR, PR Principles, Social Media Marketing, TechPR, Thought Leadership
According to ZDNet’s TOP 2019 Digital Transformation Trends, thought leadership strategies are driving industry innovation. In today’s digital age, a thought leader is person representing a brand who can showcase expert services, in turn, leading to validation when...
by Trudy Darwin | Dec 17, 2018 | Digital PR, Marketing Team, PR, Sales Team
You have taken a few days off of work to be with family and friends, you have eaten turkey until your heart’s content and now it is back to work for a few more weeks before the holiday break. In a lot of offices this is the time of year that it slows down a bit,...
by Trudy Darwin | Dec 11, 2017 | Digital PR, MCommerce Strategy, Social Media Marketing, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for established companies and startups to quickly validate new technologies and innovation as part of “go-to-market” strategies. Business and technology press is a proven way to...
by Anthony | Jun 1, 2017 | Digital PR, MCommerce Strategy, TechPR, What is PR?
Its good, but it’s not that good. PR should make up just one part of your business’s integrated communications strategy, whether a startup or corporate dominator. And now it’s possible to measure return against objectives and influence with simple platforms like...
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