by Amanda Hayward | Sep 2, 2025 | In The News, PR Principles, Tech City News London, TechPR
The Public Relations and Communications Association (PRCA) is the world’s largest professional body for public affairs, PR, and communications. Championing high standards, promoting ethical practice, and supporting professionals across the PR industry who seek growth...
by Amanda Hayward | Aug 15, 2025 | Digital PR, Integrated Marketing, PR, PR Principles, PR vs. Journalism, Social Media Marketing, Startup News, Startup PR, Tech City News London, TechPR, Thought Leadership, Venture Capital
Sales and marketing teams have always had an infamous divide between them. They are notorious for a lack of communication and synchronisation that other areas of business seem to have naturally. But what if it didn’t have to be that way? What if there were something...
by Tru Darwin | Mar 9, 2021 | PR Principles, Social Media Marketing
Best tech PR trends for 2021? Increased Measurement Of PR Efforts – we know that our PR efforts are getting results, but just how effective are they? Using real-time data, along with data derived insights, we can gain greater independence over our digital PR output....
by Tru Darwin | Sep 10, 2019 | In The News, PR Principles, TechPR, Thought Leadership
We speak to PR Moments about how startup and enterprise companies can use the media to create thought leaders to influence shareholders and investors, while attracting new customers. September 2019 Client expectations must be set before any agency can begin to write...
by Tru Darwin | Jul 23, 2019 | PR, PR Principles, TechPR, Thought Leadership
Thought leadership is more than just the latest marketing buzzword. When used correctly, it can make the difference between a company’s catapult to success or descent into obscurity. For public relations agencies, the days of relying on the power of the standard press...
by Tru Darwin | Jun 13, 2019 | PR, PR Principles, TechPR
Digital technology has changed everything about the way we live; from the way we shop and interact with friends to how we work and consume information. And like nearly every other industry, public relations had to evolve to remain viable in this digital age....
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