Who’s using their PR magic to shake up the fintech space?
PropelPR have a few people in mind and Trudy Darwin Communications makes the list!
The Propel PRM team announced the launch of the Q1 2023 Propel 100, a list of the most influential fintech PR professionals in today’s world. These PR pros are leading the conversation, sparking innovation, and shaping the future of the fintech industry through their communication strategies.
Implications of being a PR pro in fintech today
The fintech industry is constantly evolving and requires PR professionals who can adapt, stay ahead of the curve and communicate the impact of such changes. The role of PR in fintech is not only to promote products and services but also to educate the public and build trust with stakeholders. It requires a deep understanding of the industry and the ability to translate complex concepts into easy-to-understand language.
Fintech PR pros need to stay on top of industry news, trends and regulations to ensure they are providing accurate information and positioning their clients or senior leadership as thought leaders. They also need to be skilled at crisis management, as the industry is highly regulated and subject to scrutiny from regulators and the media.
In a world where trust and transparency are paramount, the role of PR in fintech has never been more important. The fintech industry is disrupting traditional financial services and challenging the status quo, but with that comes increased public feedback and skepticism.
Fintech PR pros have the challenge of building trust and credibility for their clients by effectively communicating their value proposition.
Overall, the fintech industry is transforming the way we think about financial services, and PR professionals are playing a critical role in shaping the conversation and building strong relationships with stakeholders.
The Propel 100 recognizes those fintech PR pros who are leading the way and driving positive change in the industry. We congratulate all those who made the list and thank them for their contributions to the fintech ecosystem.
To learn more about the PropelPR methodology for the Propel 100, click here.