by Trudy Darwin | Jul 23, 2019 | PR, PR Principles, TechPR, Thought Leadership
Thought leadership is more than just the latest marketing buzzword. When used correctly, it can make the difference between a company’s catapult to success or descent into obscurity. For public relations agencies, the days of relying on the power of the standard press...
by Trudy Darwin | Jun 18, 2019 | In The News, PR, Startup PR, TechPR
In today’s age of digital media, it’s more important than ever to showcase Proof of Concept for new innovations and digital disruptions to standardised industries. Our USP in the PR market is to research to find the next influential technology and business leader who...
by Trudy Darwin | Jun 13, 2019 | PR, PR Principles, TechPR
Digital technology has changed everything about the way we live; from the way we shop and interact with friends to how we work and consume information. And like nearly every other industry, public relations had to evolve to remain viable in this digital age....
by Trudy Darwin | Jun 5, 2019 | PR, PR Principles, TechPR
With this world moving at what seems to be a million miles an hour, and seems even faster in the business and tech, sometimes it can be hard to keep up. It can be hard to scroll through your Twitter feed and not know what things may mean because they change from day...
by Amanda Hayward | Jun 1, 2019 | PR, TechPR, Thought Leadership
What is a PR firm? Public relations is notably the most sought-after ingredient that, when added meticulously, can catapult a company’s brand to never-before realised heights. Success is the name of the game! And every company whether Fortune 500, mid-size or even...
by Trudy Darwin | Jan 3, 2019 | PR, TechPR, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for brand managers of established companies and startups to quickly validate new technologies and innovation as part of a “go-to-market” strategy for Tech PR campaigns. Business and...
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