by Tru Darwin | Dec 11, 2017 | Digital PR, MCommerce Strategy, Social Media Marketing, Thought Leadership
With all the hype in the media surrounding “fake news,” it’s more important than ever for established companies and startups to quickly validate new technologies and innovation as part of “go-to-market” strategies. Business and technology press is a proven way to...
by Anthony | Jun 1, 2017 | Digital PR, MCommerce Strategy, TechPR, What is PR?
Its good, but it’s not that good. PR should make up just one part of your business’s integrated communications strategy, whether a startup or corporate dominator. And now it’s possible to measure return against objectives and influence with simple platforms like...
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