Sales and marketing teams have always had an infamous divide between them. They are notorious for a lack of communication and synchronisation that other areas of business seem to have naturally. But what if it didn’t have to be that way? What if there were something that could bring these two sectors together and help businesses thrive?
Editorial PR is the solution every company needs, and it’s something that doesn’t get taken advantage of enough. It’s a way to get your name out there in all of the biggest publications across the web and in print. It’s what we specialise in, and it fills a massive gap in the PR industry that many people didn’t even realise was there.
How Editorial PR Fills a Gap in the PR Industry
You’ll see numerous PR companies who promise to get your business more visibility by being published in hundreds of press releases. They say it gives you great coverage, and the numbers will look tempting because casting a wider net often gets good results. However, the reality is that these numbers mostly go to low domain authorities.
The problem with this is that they tend to be small blogs that no one ever sees, which means your business gets drowned out. Your customers will never get to see the press releases, and that means you get a 0% return on your investment. That’s what makes editorial PR so different from its traditional counterpart.
Editorial PR works by targeting specific publications that have a high domain authority and are relevant to your brand. There are many industries where press releases get marketed to the same industry, meaning the only people who end up seeing the publications are competitors. It doesn’t work out well, but editorial PR stops that from happening in the first place.
Instead, the press releases find their way to the consumers. They are targeted and relevant, meaning you have a much higher chance of a good return on your investment, and you reach your target audience instead of competitors or letting your name get lost to the millions of search engine results.
What Can Editorial PR Do For Sales and Marketing?
The point of editorial PR is that it is able to secure positive media coverage for your company.
That means it instills a sense of trust in your target audience and helps you to establish a position of authority within your industry. Through this, you’re likely to see a surge in lead generation, which results in more sales and valuable traffic to your website.News outlets and other reputable publications are a fantastic way to increase visibility, and exposure to a wider audience is often a good way to bring in more traffic. Since the media outlet is a form of third-party validation, this also establishes a stronger sense of trust in your brand because it doesn’t come from a place of biased.
It helps address the recent problem of paid advertising, which consumers are less likely to trust. It’s often labelled as “Sponsored Content” on social media, which suggests the person making that content has been paid to make a good review. This breaks trust in a brand and makes consumers less likely to visit the website or buy products and services.
The awareness and credibility that is established by a reputable publication is what drives traffic to your website and generates leads. It’s a great way to get new leads down the sales funnel and transform them into loyal, returning customers. Positive media coverage can make a world of difference to the way customers see your business and its products.
Editorial PR and Free Social Media Advertising
There are massive global brands missing editorial PR opportunities every day, and it costs them a fortune in social media advertising. This is because the pieces in these high-value publications can be used as a form of marketing that bolsters sales. They can integrate what you’re selling within them to create a buzz that spreads through social media.
It’s a fantastic way to gain free social media coverage, not only from the publication that your business has been featured in, but from customers and other publications. It can also be leveraged in your own marketing and social media campaigns, giving you even more of a boost and helping to boost your visibility further. It’s all about maximising your outreach.
How Trudy Darwin Can Help Your Company with Editorial PR
At Trudy Darwin, we have decades of experience in fully integrating editorial articles with SEO, sales, and social media marketing. We know how this industry works, and we’ve won prestigious awards because of our expertise.
Editorial PR could change the face of your company and bring in the clients you need to thrive.
Leave the PR in our hands and watch your name conquer industries.
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